HSBC Appoints Singapore Head of Securities Services

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The bank has named a longstanding executive as its head of securities services in Singapore, as part of its strategy to capitalize on Singapore’s position as a global-Asia Pacific fund gateway for institutional wealth.
Noor Adhami, currently based in the United Arab Emirates as HSBC’s regional head of global liquidity and cash management and securities services, MENA and Turkey, will take on the new role from 1 February 2021, the bank announced on Tuesday in a statement.
Adhami joined HSBC in 2004 and has held a variety of roles in Jordan and Dubai. In her new role, she will report to Brian Godins, Asia Pacific head of securities services and Gavin Powell, Singapore head of markets and securities services.
Singapore is increasingly becoming a prime international wealth and investment center, Powell said, noting that Adhami’s experience will deepen the bank’s expertise in the Republic and enable it to better support its clients.
HSBC has been progressively building out its wholesale banking capabilities in Singapore, which includes the launch of a new coverage division focusing on mid-sized non-bank financial institutions.
In the past year, the securities services division has also launched Asia’s first digital bond issuance alongside Singapore Exchange and Temasek. It was also part of the first interest rate swap trade by an overseas institutional investor through the central counterparty clearing model in the China Interbank Market, and was a securities services provider for the first ETF launched under the Singapore Variable Capital Company structure.
Questions & Answers
Q.What is the primary strategic goal behind appointing a new head of securities services in Singapore?
What is the primary strategic goal behind appointing a new head of securities services in Singapore?
The appointment is part of HSBC's strategy to use Singapore's standing as a global-Asia Pacific fund gateway. This aims to capitalise on the region's importance for institutional wealth management, aligning with the bank's broader objectives in the area.
Q.To whom will Noor Adhami report in her new position as head of securities services in Singapore?
To whom will Noor Adhami report in her new position as head of securities services in Singapore?
In her new role, Noor Adhami will report to two senior executives. She will report to Brian Godins, who is the Asia Pacific head of securities services, and also to Gavin Powell, who serves as Singapore head of markets and securities services.
Q.What initiatives has HSBC's securities services division undertaken in Asia during the past year?
What initiatives has HSBC's securities services division undertaken in Asia during the past year?
The securities services division launched Asia's first digital bond issuance with the Singapore Exchange and Temasek. It also facilitated the first interest rate swap trade in China's interbank market and was a provider for the first ETF launched under Singapore's VCC structure.
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