House of Fraser China opens first store
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British department store chain House of Fraser has opened its first standalone store in China, in Sanpower Plaza in Nanjing, the capital of Jiangsu province.
Owned by Chinese conglomerate Sanpower Group, the House of Fraser China store spans six floors with more than 425,000 sqft (39,483 sqm) of retail space. It is introducing such brands as Cambridge Satchel Company, Peter Werth and Radley into the Chinese market.
House of Fraser chairman Frank Slevin says the chain will look to benefit from the strong demand by Chinese consumers for UK brands.
In September, the company described trading in the UK as “very challenging”. It said the retail sector there was facing significant change in “structural dynamics as consumers’ shopping habits and delivery expectations continue to evolve”.
“The opening of the store in Nanjing is a strong way to finish the year,” says Slevin.
Questions & Answers
Q.Where is House of Fraser's new Chinese store located?
Where is House of Fraser's new Chinese store located?
The new House of Fraser store in China is situated in Sanpower Plaza, Nanjing. This city is the capital of Jiangsu province, marking the department store chain's first standalone outlet in the country.
Q.Which brands is House of Fraser introducing to the Chinese market with this new store?
Which brands is House of Fraser introducing to the Chinese market with this new store?
House of Fraser is introducing several UK brands to the Chinese market through its Nanjing store. These include the Cambridge Satchel Company, Peter Werth, and Radley, catering to local consumer demand.
Q.What is the size of the new House of Fraser store in Nanjing?
What is the size of the new House of Fraser store in Nanjing?
The new House of Fraser China store in Nanjing is substantial, spanning six floors. It offers over 425,000 square feet, or 39,483 square metres, of dedicated retail space for shoppers.
Q.How has House of Fraser's trading been in the UK recently?
How has House of Fraser's trading been in the UK recently?
Trading for House of Fraser in the UK was described as "very challenging" in September. The company noted the retail sector faces significant changes due to evolving consumer shopping habits and delivery expectations.