Hooters Thailand expands into Samui

Just a week after opening its first outlet in Bangkok, Hooters Thailand has announced its entry into the resort town of Samui.

Hooters Thailand, operated by Southeast Asia master franchise Destination Resorts, now has four Hooters restaurants in Thailand either trading or under construction. The others are in Pattaya and Phuket.

The Samui location will be located at 168/2 Moo 2, Tambol Bophut, Amphur Kos Samui, Suratthani, in the heart of the bustling central Chaweng Beach area. It will open in early 2016.

The beachfront location will seat 220 guests and feature an approximately 2277 sqft, plus a spacious 1000 sqft outdoor patio.

Samui is part of a 30-location Southeast Asia development agreement between Hooters and Bangkok-based international franchisee, Destination Resorts, making Thailand the leader in Hooters Southeast Asia expansion efforts. Along with a recent location in Phuket and another scheduled to open in Bangkok, Samui will bolster Hooters presence in Thailand. Hooters will also open their largest international location in Pattaya, Thailand, in December.

Said Gary Murray, CEO, Destination Resorts: “The beach oasis atmosphere for which Hooters is well-known around the world will be a perfect match for Chaweng Beach, named by Condé Nast Traveler as one of the top five best island beaches for partying earlier this year.”

With two additional locations set to open in Bangkok in the coming months, Murray plans to continue growth in Thailand and concentrate heavily in Hong Kong and the Philippines in the coming years.