Hooters Thailand doubles presence
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Hooters Thailand has doubled its network with two new locations: one more in Bangkok and the other in Pattaya – the group’s largest outlet.
Hooters Pattaya and Hooters Nana join Hooters Bangkok and Hooters Phuket as part of a 30-location Southeast Asia development agreement between the American chain and Bangkok-based international franchisee Destination Resorts.
In the heart of Pattaya, about an hour from Bangkok’s Suvarnabhumi Airport, Hooters Pattaya has a ‘Wild West theme’. Covering 3300 sqm, it has two bars, 50 high-definition televisions, live music, pool tables, a mechanical bull named Ricardo and two patios.
“Opening the largest international Hooters location in the heart of bustling Pattaya signifies our commitment to continued expansion in Asia,” says Hooters of America senior VP of global development Mark Whittle.
Meanwhile, the 630 sqm Nana outlet in the heart of the Sukhumvit district seats 271 customers. Along with, 21 high-definition flat screens, DJs and pool tables, it has a mechanical bull named Turbo.
Based in Atlanta, Hooters America owns and franchises more than 430 Hooters outlets in 28 countries. The privately held corporation owns 160 units. Its first establishment, in Clearwater, Florida, opened in 1983. Hooters’ website says the six founders were “quickly detained for impersonating restaurateurs, but fortunately for America they were soon allowed to go about their business”.
Hooters’ casual beach-themed establishments feature music, sports on large flat screens, and a menu that features chicken wings, seafood, sandwiches, burgers and salads.
“Destination Resorts has proven success with many restaurants in Thailand, and we’re continuing to bolster our presence with the largest international Hooters and a new location in Bangkok,” says CEO Gary Murray.
Destination Resorts properties include DoubleTree Resort by Hilton Phuket – Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Cafe Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15.
Questions & Answers
Q.Which Hooters Thailand locations are now open following this expansion?
Which Hooters Thailand locations are now open following this expansion?
Hooters Thailand now has four open locations: Hooters Bangkok, Hooters Phuket, Hooters Pattaya, and Hooters Nana. The Pattaya and Nana outlets are the two newest additions to the network.
Q.What is the total number of Hooters locations globally and how many are owned by the parent company?
What is the total number of Hooters locations globally and how many are owned by the parent company?
Globally, Hooters operates over 430 outlets across 28 countries. Of these, the privately held corporation Hooters America directly owns 160 units.
Q.Which company is the international franchisee for Hooters in Southeast Asia?
Which company is the international franchisee for Hooters in Southeast Asia?
Bangkok-based international franchisee Destination Resorts is responsible for the Southeast Asia development agreement. They also manage other hospitality properties in Thailand.
Q.How do the new Hooters Pattaya and Hooters Nana outlets compare in size and features?
How do the new Hooters Pattaya and Hooters Nana outlets compare in size and features?
Hooters Pattaya is the larger of the two, covering 3300 sqm with two bars and two patios. Hooters Nana is 630 sqm and seats 271 customers; both locations feature pool tables and mechanical bulls.