Hooters Bangkok to open this month
In this article (5)
Hooters Bangkok opens its doors this week on Sukhumvit Soi 15, kickstarting a THB100 million (US$2.8 million) marketing campaign to raise brand awareness in the country.
The Hooters Thailand franchise was secured by Destination Resorts, the company behind DoubleTree Resort by Hilton Phuket at Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa and the Swissotel Resort Phuket.
It also operates the Four Points by Sheraton hotel on Bangkok’s Sukhumvit 15, where Hooters Bangkok is located, a 253 sqm, two storey bar to be officially opened on September 18.
Since securing the franchise, Destination Resorts has opened its first restaurant in the holiday resort of Phuket and has a third under construction on Pattaya’s Beach Rd, a massive 810 sqm complex with 50 high definition televisions screening sport, two bars and two outdoor areas.
Destination Resorts will open 30 Hooters restaurants across Southeast Asia in partnership with the American brand owner over five years. A fourth is planned for Samui next year.
Questions & Answers
Q.Which company is responsible for bringing the Hooters franchise to Thailand?
Which company is responsible for bringing the Hooters franchise to Thailand?
Destination Resorts secured the Hooters Thailand franchise. This company is also behind several other resorts and hotels, including the DoubleTree Resort by Hilton Phuket and Hard Rock Café Phuket.
Q.What is the total planned expansion for Hooters restaurants in Southeast Asia?
What is the total planned expansion for Hooters restaurants in Southeast Asia?
Destination Resorts plans to open 30 Hooters restaurants across Southeast Asia. This expansion will occur over a five-year period in partnership with the American brand owner.
Q.Where is the new Hooters Bangkok restaurant located?
Where is the new Hooters Bangkok restaurant located?
Hooters Bangkok is located on Sukhumvit Soi 15. It occupies a 253 square metre, two-storey bar within the Four Points by Sheraton hotel, also operated by Destination Resorts.
Q.Has Destination Resorts opened other Hooters restaurants in Thailand already?
Has Destination Resorts opened other Hooters restaurants in Thailand already?
Yes, Destination Resorts has already opened its first Hooters restaurant in Phuket. A third location is currently under construction on Pattaya's Beach Road, and a fourth is planned for Samui next year.
Reader pulse
Is Destination Resorts' Hooters expansion strategy sustainable?
20,773 votes so far