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Hong Kong’s retail sales plunge most in 17 years

By Rajiv MenonHong Kong
2 min read
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Hong Kong’s retail sales in February plunged the most since 1999 as fewer Chinese tourists visited the territory during the Lunar New Year holiday.

Retail sales dropped 21 percent in February to HK$37 billion (US$4.8 billion) year-on-year, according to a statement from the Hong Kong’s Department of Statistics.

Combining January and February, sales fell 14 percent. The monthly decline is the worst since January 1999 when sales were also down 21 percent.

“Apart from the severe drag from the protracted slowdown in inbound tourism, the asset market consolidation might also have weighed on local consumption sentiment,” the Hong Kong government said in a statement yesterday. “The near-term outlook for retail sales will still be constrained by the weak inbound tourism performance and uncertain economic prospects.”

The government will monitor closely its repercussions on the wider economy and job market, it said.

Chow Tai Fook Jewellery Group, the world’s largest listed jewelry chain, and Sa Sa International Holdings reported slumping sales over the holiday from Feb. 7 to Feb. 13 when Chinese tourists to the territory dropped 12 percent.

The stock market rout and a slowing Chinese economy have affected consumer sentiment for luxury goods, Chow Tai Fook has said.

Mainland China tourists “are unlikely to come back in the short term,” CCB International Securities analyst Forrest Chan said.

Hong Kong residents are also consuming less due to stagnant property values and the weak stock market, he said.

“Hong Kong’s retail market will continue to fall for the rest of 2016 as all the negative factors won’t be solved in the near term,” Chan said in a telephone interview.

Chinese visitors are projected to fall 3.2 percent for the year, according to the Hong Kong Tourism Board, with average spending dropping 4 percent to HK$6,948.

Sales of jewelry, watches and clocks, and valuable gifts dropped 24 percent, while those of electrical goods and photographic equipment plunged 27 percent, according to yesterday’s statement.

Questions & Answers

Q.

What were the main reasons for the significant drop in Hong Kong's retail sales in February?

A.

The primary cause was fewer Chinese tourists visiting during Lunar New Year. The Hong Kong government also cited a protracted slowdown in inbound tourism and asset market consolidation impacting local consumption sentiment. A stock market rout and slowing Chinese economy further affected consumer confidence.

Q.

Which specific product categories saw the biggest declines in sales, according to the statistics?

A.

Sales of jewelry, watches and clocks, and valuable gifts dropped by 24 percent. Electrical goods and photographic equipment saw an even steeper plunge of 27 percent. These categories reflect shifts in consumer spending habits and tourist demand.

Q.

What is the forecast for Hong Kong's retail market for the remainder of 2016?

A.

An analyst from CCB International Securities expects the retail market to continue falling throughout 2016. This is because the negative factors, such as weak inbound tourism and economic uncertainty, are unlikely to be resolved in the near term.

Q.

How much did overall retail sales drop when combining the figures for January and February?

A.

When the retail sales figures for January and February are combined, the total sales experienced a 14 percent decrease. This provides a broader view beyond the specific monthly decline reported for February alone.

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