Hong Kong’s NOSH by Secret Ingredient Wins Investment with Alibaba Entrepreneur Fund
In this article (5)
Hong Kong’s first online to offline (O2O) healthy meal delivery concept, NOSH announced its latest round of fund-raising with the Alibaba Entrepreneur Fund. The investment will support NOSH in further revolutionising the food delivery and takeaway industry, meeting Hong Kong’s fast-growing market demand for convenient and affordable healthy meals.
Created by the entrepreneur and chefs behind the award-winning Secret Ingredient, NOSH designs healthy meal options and uses cooking methods backed by a unique operation model specifically tailored for delivery. All chef-prepared nutritional meals contain less than 550 calories and are formulated to travel well, delivering to customers within 30 minutes.
Alibaba Entrepreneur Fund, a not-for-profit fund launched by Alibaba Group, focuses specifically on finding opportunities with start-ups in Hong Kong. Its financial investment will support NOSH in network expansion, sales & marketing and securing future partnerships. Alibaba’s international network and eco-system will also help the company grow its focus on inventory management and customer data.
Founder Max Von Poelnitz shares, “We are extremely excited to work with Alibaba to change the game in the food delivery market in Hong Kong and abroad, making healthy, delicious and responsibly sourced food conveniently accessible and more affordable to our Hong Kong customers.”
“Without a restaurant space, we have created a unique meals-to-your-door concept that enables our delivery and retail partners to meet the evolving demands of our time-constrained, quality-conscious and price-sensitive consumers.”
In line with the investment, the business is diversifying their offering by developing a complete Chinese-cuisine series that will use sustainable produce. NOSH also has a full corporate business line that caters to companies across Hong Kong, giving their staff healthy and fresh meal options. Currently partnering with over 50 corporates, they are working towards joining forces with schools and hospitals.
Partnering with Food Panda, Deliveroo and Mai Dan, NOSH is available for individual orders between Kennedy Town and Chai Wan, while delivering corporate orders to Hong Kong Island and Kowloon. In mid-November, the company will soon expand its service to Olympic and Tseung Kwan O to cover customers in Kowloon and the New Territories.
Questions & Answers
Q.Beyond the current investment, what additional benefits will NOSH receive from the Alibaba Entrepreneur Fund?
Beyond the current investment, what additional benefits will NOSH receive from the Alibaba Entrepreneur Fund?
Alibaba's international network and ecosystem will help NOSH grow its focus on inventory management and customer data. This support complements the financial investment for expansion, sales, and partnerships.
Q.What is unique about NOSH's operational model for meal delivery?
What is unique about NOSH's operational model for meal delivery?
NOSH operates without a traditional restaurant space, using a meals-to-your-door concept. This model allows them to focus on delivery and retail partnerships to meet customer demands for convenient, quality, and affordable meals.
Q.Which new areas in Hong Kong will NOSH be expanding its delivery service to soon?
Which new areas in Hong Kong will NOSH be expanding its delivery service to soon?
In mid-November, NOSH plans to expand its service to Olympic and Tseung Kwan O. This expansion aims to cover customers in Kowloon and the New Territories, broadening their delivery reach.
Q.What new food offering is NOSH developing as part of its business diversification?
What new food offering is NOSH developing as part of its business diversification?
NOSH is developing a complete Chinese-cuisine series to diversify its offering. These new meals will be created using sustainable produce, aligning with their healthy and responsibly sourced food mission.
Reader pulse
Is this a major shift for healthy food delivery?
17,751 votes so far