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Hong Kong’s Landmark mall launches ‘e-chat ’ retail initiative

By Rajiv MenonHong Kong
1 min read
hong kong 6
hong kong 6
In this article (5)

Hong Kong’s Landmark mall has launched the city’s first luxury “e-chat shopping” service on its mobile app.

The service is an enhancement of Landmark’s online shopping concierge that enables customers to select, reserve or purchase their favorite items online via WhatsApp, enabling one-on-one communication with in-store sales staff

Users of the app can receive fashion advice, trend tips and other assistance via the online concierges while browsing more than 500 items available from more than 48 of Landmark’s luxury fashion and lifestyle tenants. Participating brands include Fendi, Bottega Veneta, Tory Burch, Chopard, De Beers, Roger Vivier and R Sanderson.

Orders and payments can be made directly online, with purchases available for collection in-store or delivered directly to shoppers’ homes or choice of destination in Hong Kong within 48 hours.

Questions & Answers

Q.

What is the primary function of the new e-chat shopping service?

A.

The service allows customers to select, reserve, or purchase items online using WhatsApp. It facilitates one-on-one communication with in-store sales staff and is an enhancement of the mall's existing online shopping concierge.

Q.

What kind of assistance can app users expect from the online concierges?

A.

Users of the app can receive fashion advice, trend tips, and other assistance. This support is available while they browse the more than 500 items from over 48 luxury tenants.

Q.

How quickly can customers receive their purchases after ordering?

A.

Purchases can be collected in-store or delivered directly to shoppers’ homes or a chosen destination in Hong Kong. Deliveries are completed within 48 hours of the order being placed.

Q.

Which luxury brands are participating in the new e-chat service?

A.

Participating brands include Fendi, Bottega Veneta, Tory Burch, Chopard, De Beers, Roger Vivier, and R Sanderson. These are among the more than 48 luxury fashion and lifestyle tenants offering items through the service.

Reader pulse

Is this service a major shift for luxury retail?

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