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Research

Hong Kong travelers remain glued to their smartphones

By Aiko Tanaka
1 min read
HongKong shopping market xlarge
HongKong shopping market xlarge
In this article (5)

An overwhelming 95% of Hong Kong travelers use social media during their trip, with many spending hours per day glued to their devices, a survey from Hotels.com indicates.

The survey suggests that while on vacation Hong Kong smartphone owners are likely to spend 59% more time on their devices than on a sunbed.

More than one in ten (11%) even spend more than five hours a day with their smartphones in their hands.

Social media tops the list of app categories used by traveling, followed by mapping, travel, public transport and messaging.

Around 42% of Hong Kong respondents to the survey admit to uploading photos over social media just to make friends jealous.

Another motivation for the heavy social media use involves a fear of missing out, with nearly half (46%) saying they comment on friends’ posts just so they don’t miss out on anything while they are away.

Desire to stay connected also informs travelers’ choice of accommodation, with 40% of respondents indicating they will only select a hotel if it offers free Wi-Fi.

“Our study shows that some travellers, especially millennials, spend more time looking at their screens than enjoying the sun or the sights,” Hotels.com regional MD for greater China, emerging SEA and India commented.

“However, most Hong Kong travellers are actually using their device to search for local sights or attractions, food only comes second and information on public transit is third.

Questions & Answers

Q.

What proportion of Hong Kong travellers use social media while on holiday?

A.

An overwhelming 95% of Hong Kong travellers use social media during their trip. Many spend hours per day on their devices, with 11% using them for more than five hours daily.

Q.

What are the primary reasons for Hong Kong travellers' extensive social media use abroad?

A.

Motivations include uploading photos to make friends jealous, cited by 42% of respondents. Also, nearly half (46%) comment on friends' posts due to a fear of missing out while they are away.

Q.

How does the need to stay connected influence Hong Kong travellers' choice of hotel?

A.

The desire to stay connected informs accommodation choices, as 40% of respondents state they will only select a hotel if it provides free Wi-Fi for guests.

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