Hong Kong is next destination for Korean fashion retailer F&F

Korean fashion retailer F&F has revealed plans to open in Hong Kong.

Details are sketchy, but the company has signed an affiliate and will open its first standalone store in January, according to Korean analysts.

The expansion follows a stunning 28.6 per cent increase in sales in its home market in the fourth quarter of its latest financial year, which has promoted stock market analysts to rate the stock a “buy”. Profit has soared 36 per cent this year and is on track for a further 20 per cent growth in the 2018 financial year, according to analysts.

F&F manufactures and retails fashion apparel and accessories for men, women and children under eight brands: MLB, MLB Kids, Discovery, Discovery Kids, Banila, B. By Banila, Collected and Lost Garden. The company focuses on casual apparel, dresses, blouses and sportswear.

Besides its own retail outlets, it sells through department stores and wholesalers.