Hong Kong Land unveils premium food hall concept BaseHall in Central

Hongkong Land has unveiled a new premium food hall concept BaseHall at Jardine House, in Hong Kong’s Central district.

The foodcourt houses eight eateries and two bars, featuring concepts carefully chosen for their style and food offer including Moyo Sik from the contemporary Korean spot Moyo and Co Thanh, who offers authentic Vietnamese dishes.

The two bars, Pub 1842 from Young Master and BaseHall Bar, serve a wide range of drinks, including local craft beer and Asian-inspired cocktails.

“BaseHall is core to our strategy for attracting younger customers while still catering to our existing loyal customer base,” said Raymond Chow, executive director of Hong Kong Land.

“BaseHall is breaking new ground in the F&B landscape which creates huge potential growth opportunities, both in terms of the vendor line-up, and the meticulously designed space that allows for multi-purpose use.”

Besides using sustainable materials, BaseHall has also partnered with a food-assistance programme to distribute leftover food to worthwhile causes across the city.

“This will no doubt be the new hotspot for the Central office population and the wider Hong Kong community to socialise and enjoy great food,” Chow said.