Hong Kong Land unveils premium food hall concept BaseHall in Central
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Hongkong Land has unveiled a new premium food hall concept BaseHall at Jardine House, in Hong Kong’s Central district.
The foodcourt houses eight eateries and two bars, featuring concepts carefully chosen for their style and food offer including Moyo Sik from the contemporary Korean spot Moyo and Co Thanh, who offers authentic Vietnamese dishes.
The two bars, Pub 1842 from Young Master and BaseHall Bar, serve a wide range of drinks, including local craft beer and Asian-inspired cocktails.
“BaseHall is core to our strategy for attracting younger customers while still catering to our existing loyal customer base,” said Raymond Chow, executive director of Hong Kong Land.
“BaseHall is breaking new ground in the F&B landscape which creates huge potential growth opportunities, both in terms of the vendor line-up, and the meticulously designed space that allows for multi-purpose use.”
Besides using sustainable materials, BaseHall has also partnered with a food-assistance programme to distribute leftover food to worthwhile causes across the city.
“This will no doubt be the new hotspot for the Central office population and the wider Hong Kong community to socialise and enjoy great food,” Chow said.
Questions & Answers
Q.Where is the new BaseHall food hall located?
Where is the new BaseHall food hall located?
BaseHall is situated at Jardine House in Hong Kong's Central district. This location is anticipated to become a popular spot for both the Central office population and the wider Hong Kong community.
Q.How many eateries and bars does BaseHall feature?
How many eateries and bars does BaseHall feature?
The new food hall houses eight different eateries and two bars. These include concepts like Moyo Sik and Co Thanh, alongside Pub 1842 from Young Master and the BaseHall Bar.
Q.What is Hongkong Land's strategic aim with BaseHall?
What is Hongkong Land's strategic aim with BaseHall?
Hongkong Land's strategy is to attract younger customers while also continuing to cater to their existing loyal customer base. They believe it offers significant growth opportunities in the F&B landscape.
Q.How does BaseHall address sustainability and community needs?
How does BaseHall address sustainability and community needs?
BaseHall uses sustainable materials in its construction. Also, it has partnered with a food-assistance programme to ensure that any leftover food is distributed to charitable causes across the city.
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