Hong Kong food-delivery sales down
In this article (4)
Food-delivery sales in Hong Kong soared 20 percent over Lunar New Year week as consumers chose to stay indoors, sheltering from the coronavirus.
A spokesperson for Deliveroo told Inside Retail Asia that the Chinese New Year holiday period is usually a busy period for the company, the market leader in food-delivery in the territory.
“We saw an increase of more than 20 percent in order volume as compared to the week before, potentially indicating that people were choosing to stay home and order in during the Chinese New Year holiday following traditional visits to relatives over the weekend.”
The company witnessed a 6-per-cent drop in Chinese food orders and a 6-per-cent increase in American food orders when compared with the week before. Taiwanese cuisine also experienced an order growth of around 3 percent over the festive period.
The spokesperson said Deliveroo had been in touch with all of its 4000 self-employed riders in Hong Kong to share official guidance with regards to the coronavirus, including safety practices.
“Health and safety is our top priority. We have a customer service team ready to answer any questions customers may have.”
Asked if the company was scheduling extra drivers to cope with an increase in demand as consumers ordered in rather than venturing out to public spaces, the spokesperson said the company is prepared year-round unexpectedly busy order times.
A rider-supply planning team which is responsible for the operational performance of the delivery network uses data analytics to match supply and demand, “ensuring the company has the right number of riders on the road, in the right place and at the right time”.
In Mainland China, Alibaba-owned delivery service Ele.me has been delivering meals for more than 100 restaurant partners to the frontline medical staff at hospitals and treatment centers.
Questions & Answers
Q.What kind of food orders saw a decline during the Lunar New Year week in Hong Kong?
What kind of food orders saw a decline during the Lunar New Year week in Hong Kong?
Chinese food orders experienced a 6-per-cent drop compared to the previous week. This suggests a shift in consumer preferences during the festive period.
Q.How did Deliveroo ensure it could meet increased demand for deliveries during the holiday?
How did Deliveroo ensure it could meet increased demand for deliveries during the holiday?
Deliveroo relies on a rider-supply planning team that uses data analytics. This team works to match the number of available riders with customer demand across the network.
Q.What measures did Deliveroo take to address concerns about the coronavirus among its riders?
What measures did Deliveroo take to address concerns about the coronavirus among its riders?
Deliveroo contacted all 4000 of its self-employed riders in Hong Kong. The company shared official guidance and safety practices related to the coronavirus outbreak with them.