Honey Birdette opens second US store

Australian luxury lingerie retailer Honey Birdette has opened its second US store in San Diego, California, saying two more stores will be opened in the state in the coming months.

The newly opened 74sqm store is located on the ground level of Westfield UTC and features Honey Birdette’s complete range of lingerie, bondage, latex, accessories and toys.

The store has an ornate gold-tiled arch to welcome guests, with an individually cut-Italian glass mirrored storefront, and a salon inside.

It includes two private dressing rooms fitted with ‘press for champagne’ buttons and custom-made whisky bar carts to offer customers a VIP experience.

The new store also displays a limited-edition rose gold, rope and leather sex swing, which, according to the retailer, has not yet been seen at any other Honey Birdette boutique.

“We are focused on creating individual design concepts for all of our future boutiques and each footprint will have its own unique element,” said Eloise Monaghan, Honey Birdette managing director.

“Some might have a champagne bar for example, a private salon in one, a stage in another or a catwalk.”

Two Honey Birdette stores will open in California soon and are currently under construction. One will be in Westfield Valley Fair and will open in July, and the other in Brea Mall will open in August.

The retailer also announced they plan to open one more store in the state and another one on the East Coast but have yet to confirm the locations.

Last year, the retailer said it will open 15 stores in the US over the next 12 to 24 months.

The lingerie brand now has 57 stores across Australia, three in the UK and two in the US.