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PLBY Group is to buy racy Australian luxury lingerie brand Honey Birdette for approximately US$333 million. PLBY Group CEO Ben Kohn said he is “thrilled by the brand’s potential to become a multi-million-dollar luxury lifestyle franchise”. “Our plan is…
Australian luxury lingerie retailer Honey Birdette has opened its second US store in San Diego, California, saying two more stores will be opened in the state in the coming months. The newly opened 74sqm store is located on the ground level of Westfield UTC…
Australian Lingerie brand Honey Birdette has launched its first US store in Westfield Century City, Los Angeles, focused on a unique design including whisky bar carts and ‘press-for-champagne’ buttons. The store will offer exclusive and limited-edition…
Upmarket Australian lingerie retailer Honey Birdette is preparing to open its first retail store in Hong Kong. Honey Birdette was founded in 2006 by Eloise Monaghan offering premium lingerie and sex toys and entered a strategic partnership with multi-brand…
