Honey Birdette debuts in US
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Australian Lingerie brand Honey Birdette has launched its first US store in Westfield Century City, Los Angeles, focused on a unique design including whisky bar carts and ‘press-for-champagne’ buttons. The store will offer exclusive and limited-edition products, and is fronted by a glass mirrored store front centred by a gold tiled entry arch.
“We are focusing on unique designs concepts for all of our future boutiques and each footprint will have its own unique element,” Honey Birdette founder and managing director Eloise Monaghan said.
“Some might have a champagne bar for example, a private salon in one, a peep show in another, a stage or a catwalk.”
The store opened to more than 500 shoppers who lined up to shop the brand physically for the first time in the US, and featured a DJ, champagne towers and confetti cannons.
The brand currently trades within 57 locations in Australia, as well as across three locations in the United Kingdom.
Questions & Answers
Q.What specifically makes the new US store unique in its design compared to a typical retail outlet?
What specifically makes the new US store unique in its design compared to a typical retail outlet?
The Los Angeles store features a distinctive design with whisky bar carts and 'press-for-champagne' buttons. It also has a glass mirrored storefront and a gold tiled entry arch, contributing to its unique aesthetic.
Q.How does Honey Birdette plan to differentiate its future retail locations?
How does Honey Birdette plan to differentiate its future retail locations?
Honey Birdette intends for each future boutique to have its own unique design elements. Examples include some stores having a champagne bar, a private salon, a peep show, a stage, or even a catwalk.
Q.What was the immediate reception like for Honey Birdette's first physical US store opening?
What was the immediate reception like for Honey Birdette's first physical US store opening?
More than 500 shoppers queued up for the store's opening, marking their first opportunity to physically shop the brand in the US. The event featured a DJ, champagne towers, and confetti cannons.
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