Homeplus Special to open first store in Daegu
In this article (4)
Korean discount store chain Homeplus has opened a bulk products and grocery store hybrid called Homeplus Special in Daegu.
The new concept store is housed in the original Homeplus outlet that opened 20 years ago, now converted to operate the new big-box-plus-retail model following underwhelming sales figures and strong rivalry from industry competitors.
The new hybrid-store concept will allow the brand to target both individual shoppers and businesses that buy in bulk, and aims to eliminate seasonal price differences with blanket, year-round discounts.
A Homeplus spokesperson said the business plans to convert 15 branches into Homeplus Special stores this year. Another outlet opened yesterday in Busan.
Questions & Answers
Q.Why did Homeplus decide to open a Homeplus Special store in Daegu?
Why did Homeplus decide to open a Homeplus Special store in Daegu?
The new concept store opened in Daegu after the original Homeplus outlet experienced underwhelming sales figures and faced strong rivalry from competitors. The company converted the 20-year-old store to the new hybrid model.
Q.What is the primary aim of the new Homeplus Special hybrid-store concept?
What is the primary aim of the new Homeplus Special hybrid-store concept?
The new hybrid-store concept aims to target both individual shoppers and businesses looking to buy in bulk. It also seeks to eliminate seasonal price differences by offering blanket, year-round discounts to customers.
Q.How many Homeplus stores does the business plan to convert to the new Special format this year?
How many Homeplus stores does the business plan to convert to the new Special format this year?
A Homeplus spokesperson stated that the business intends to convert a total of 15 branches into the Homeplus Special format this year. One such outlet has already opened in Busan.
Reader pulse
Is Homeplus Special a smart strategy?
22,011 votes so far