Home-and-living brand Jiyoujia debuts in Singapore
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Alibaba’s e-commerce platform Taobao has launched its home-and-living channel, Jiyoujia in Singapore.
Marking the brand’s first foray into an overseas market, products are on show at Taobao Home store at NomadX store.
“Singapore is an important market for Taobao, and we continue to witness strong and sustained demand for the home-and-living category here by shoppers,” said Mickey Xiong, country director for Southeast Asia, at Taobao.
“In fact, the home-and-living category is our fastest-growing segment here.”
Jiyoujia also launched its Home Lab portal, one week after its debut in China. Using the portal, curated sets of Jiyoujia products are recommended to customers, promoted through interactive digital showcases. Surfers can hover over each item for more information.
Questions & Answers
Q.What is the primary purpose of Jiyoujia's new Home Lab portal?
What is the primary purpose of Jiyoujia's new Home Lab portal?
The Home Lab portal is designed to recommend curated sets of Jiyoujia products to customers. It uses interactive digital shows, allowing users to view more information on individual items by hovering over them.
Q.Why has Taobao chosen Singapore as the first overseas market for Jiyoujia?
Why has Taobao chosen Singapore as the first overseas market for Jiyoujia?
Taobao considers Singapore an important market, observing strong and sustained demand for home-and-living products there. The home-and-living category is also Taobao's fastest-growing segment in Singapore.
Q.How long has Jiyoujia's Home Lab portal been active compared to its China debut?
How long has Jiyoujia's Home Lab portal been active compared to its China debut?
The Home Lab portal was launched in Singapore one week after Jiyoujia's initial debut in China. This indicates a very quick follow-up for the portal in an international market.
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