Hoka opens its first store in Vietnam
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Footwear retailer Hoka has launched a store in Vietnam, marking its first physical presence in the market.
Located at Ho Chi Minh City’s Saigon Centre, the store is in partnership with distributor Central Brand & Specialty Group (CBS) and offers a full range of products, from road and trail running to street-ready styles.
The shop features 3D foot-scanning technology, which analyses consumers’ foot shapes and offers personalised shoe recommendations.
“We chose Saigon Centre – the most strategic and vibrant location in Ho Chi Minh City – because it not only reflects the position of a leading brand like Hoka, but also perfectly fits CBS’s commitment to enhancing everyday lifestyle,” said Ty Chirathivat, CEO of Central Brand & Specialty Group (CBS), during the brand’s opening ceremony.
Hoka was first launched in Vietnam four years ago, sold through Supersports retail channels.
Earlier this year, Hoka opened its Bondi 9 pop-up in Hong Kong to mark the latest generation of its ultra-cushioned road-running shoe.
Questions & Answers
Q.Which company has Hoka partnered with to open its first physical store in Vietnam?
Which company has Hoka partnered with to open its first physical store in Vietnam?
Hoka has partnered with Central Brand & Specialty Group (CBS) for its new store in Vietnam. CBS is the distributor for Hoka in this market, overseeing the operation at Saigon Centre.
Q.What is the primary purpose of the 3D foot-scanning technology available at the new Hoka store?
What is the primary purpose of the 3D foot-scanning technology available at the new Hoka store?
The 3D foot-scanning technology in the store is designed to analyse consumers’ foot shapes. This analysis then allows the store to offer personalised shoe recommendations to customers.
Q.How long has the Hoka brand been available in Vietnam prior to the opening of this new store?
How long has the Hoka brand been available in Vietnam prior to the opening of this new store?
Hoka was initially launched in Vietnam four years ago. Before this physical store opened, its products were sold through Supersports retail channels across the country.
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