H&M’s Cos launches online reseller marketplace
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H&M’s subsidiary Cos has launched a pre-owned fashion platform called Resell.
Resell allows the brand’s customers to buy and sell their used Cos pieces, “re-inventing their wardrobe in a considered and sustainable way,” according to a statement from H&M.
The launch is part of the brand’s program of developing circular fashion and renewable solution strategies.
“Resell reinforces Cos’ ambition and journey to becoming fully circular and renewable, developing innovative ways to continue the brand’s commitment to quality and longevity by re-imaging the lifecycle of each pre-loved piece,” the company said.
Resell will charge a 10-per-cent commission to cover “operational costs” for every item sold on the platform. The digital platform is now available in the UK and Germany and will go global this Autumn.
“By extending the life cycle of your Cos item, we believe we can work together to make better environmental choices,” the company said.
Questions & Answers
Q.What is the purpose of the new Resell platform?
What is the purpose of the new Resell platform?
Resell aims to allow Cos customers to buy and sell their used items, helping them to update their wardrobes sustainably. It is part of Cos's strategy to develop circular fashion and renewable solutions.
Q.How will Cos cover the costs of operating this new platform?
How will Cos cover the costs of operating this new platform?
Cos will charge a 10-per-cent commission on every item sold through the Resell platform. This commission is intended to cover the operational costs associated with running the digital service.
Q.Where is the Resell platform currently available?
Where is the Resell platform currently available?
The digital platform is presently available for customers in the UK and Germany. Cos has stated that it plans for Resell to expand and go global later this Autumn.
Q.Why has Cos launched this pre-owned fashion platform?
Why has Cos launched this pre-owned fashion platform?
The platform reinforces Cos’s commitment to becoming fully circular and renewable, developing innovative ways to ensure the quality and longevity of its items. It aims to extend the lifecycle of Cos products.
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