H&M to open first hypermarket store in S. Korea
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Swedish fashion label H&M is launching an outlet at the Homeplus Bucheon hypermarket in South Korea.
The brand’s 29th Korean store, located to the West of Seoul, will open on September 20 and is its first hypermarket venture in the territory.
The company’s first store inside a hypermarket marks a significant strategic step away from high street and fashion-first shopping malls in South Korea. Both H&M and Homeplus Bucheon believe the move will benefit both sides with increased foot traffic at the mall drawn in by the popular brand, while H&M can expect to gain easier access to families.
The new store will span 1535sqm and retail men’s, women’s and kids’ clothing.
The group has enjoyed considerable success in Korea, with revenues last year reaching KRW238.6 billion (US$213.5 million).
Questions & Answers
Q.What is the specific address or location of this new H&M store?
What is the specific address or location of this new H&M store?
The new store will be located at the Homeplus Bucheon hypermarket in South Korea, situated to the West of Seoul. It is H&M's 29th store in Korea.
Q.What is the reasoning behind H&M's decision to open a store within a hypermarket?
What is the reasoning behind H&M's decision to open a store within a hypermarket?
H&M believes this move will give them easier access to families. Homeplus Bucheon expects increased foot traffic at the mall, benefiting both parties.
Q.How large will the new H&M store be, and what range of products will it offer?
How large will the new H&M store be, and what range of products will it offer?
The new H&M store will span 1535sqm. It will retail men's, women's, and kids' clothing, offering a full range of fashion items.