H&M opens second store in Hanoi, marks expansion
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Swedish fast-fashion brand H&M Vietnam has opened it second store in Hanoi – its fourth in the country.
The 2000sqm store is located in Vincom Mega Mall Times City, offering the latest summer items, and will host the upcoming H&M x GP & J Baker collection.
The opening ceremony was attended by the Swedish Ambassador in Vietnam Pereric Högberg.
Since its made its Vietnam debut in Ho Chi Minh City last November, H&M has opened two stores there and now two in Hanoi.
Despite expansion in Vietnam, H&M is recording stagnated sales growth worldwide.
Questions & Answers
Q.How many H&M stores are now operating in Vietnam?
How many H&M stores are now operating in Vietnam?
H&M now has a total of four stores across Vietnam. Two of these are located in Hanoi, with the other two having opened in Ho Chi Minh City since November last year.
Q.Where is H&M's new Hanoi store situated and what does it offer?
Where is H&M's new Hanoi store situated and what does it offer?
The new Hanoi store is located within Vincom Mega Mall Times City. It is a 2000 square metre space offering the latest summer items and will also host the upcoming H&M x GP & J Baker collection.
Q.When did H&M first establish a presence in Vietnam?
When did H&M first establish a presence in Vietnam?
H&M made its initial debut in Vietnam last November. Its very first store in the country was opened in Ho Chi Minh City at that time, preceding the Hanoi expansions.
Q.What is the global sales performance of H&M despite its expansion in Vietnam?
What is the global sales performance of H&M despite its expansion in Vietnam?
Despite expanding its store count in Vietnam, H&M is currently experiencing a period of stagnated sales growth worldwide. This contrasts with their recent market entry and growth in the country.