H&M opens second store in Hanoi, marks expansion

Aug 6, 20181 min read

Swedish fast-fashion brand H&M Vietnam has opened it second store in Hanoi – its fourth in the country.

The 2000sqm store is located in Vincom Mega Mall Times City, offering the latest summer items, and will host the upcoming H&M x GP & J Baker collection.

The opening ceremony was attended by the Swedish Ambassador in Vietnam Pereric Högberg.

Since its made its Vietnam debut in Ho Chi Minh City last November, H&M has opened two stores there and now two in Hanoi.

Despite expansion in Vietnam, H&M is recording stagnated sales growth worldwide.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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