August 6th, 2018

H&M opens second store in Hanoi, marks expansion

Swedish fast-fashion brand H&M Vietnam has opened it second store in Hanoi – its fourth in the country.

The 2000sqm store is located in Vincom Mega Mall Times City, offering the latest summer items, and will host the upcoming H&M x GP & J Baker collection.

The opening ceremony was attended by the Swedish Ambassador in Vietnam Pereric Högberg.

Since its made its Vietnam debut in Ho Chi Minh City last November, H&M has opened two stores there and now two in Hanoi.

Despite expansion in Vietnam, H&M is recording stagnated sales growth worldwide.

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