H&M Mong Kok flagship opens doors

Fashion fans formed a queue outside the new H&M Mong Kok flagship store before it opened its doors for the first time on Friday.

And as our photos show, it’s an eye-catching design for the fast fashion giant.

Staff members of the Hennes & Mauritz store gathered outside to welcome the early visitors, who applauded as Greater China country manager Magnus Olsson cut the ribbon to open the 3700 sqm store. In attendance were regional sales manager for Hong Kong, Taiwan and Macau, Anna Rathsmann, and Gala Place Mong Kok store manager Fish Chan.

To mark the grand opening, the three-level H&M Mong Kok store’s opening hours have been extended from 10am until midnight on Friday, and 11am until midnight on Saturday and Sunday. Normal hours (11am-11pm seven days a week) resume from Monday.

The second and largest H&M home store for Hong Kong, if offers not only clothing but also Scandinavian-designed homewares such as bed linen, tableware, cushions and decorations.

The first 100 customers in the queue on Friday were awarded a HKD100 ($12.85) H&M gift card and a limited-edition giveaway.