H&M Mong Kok flagship opens doors

In this article (5)
Fashion fans formed a queue outside the new H&M Mong Kok flagship store before it opened its doors for the first time on Friday.

And as our photos show, it’s an eye-catching design for the fast fashion giant.


Staff members of the Hennes & Mauritz store gathered outside to welcome the early visitors, who applauded as Greater China country manager Magnus Olsson cut the ribbon to open the 3700 sqm store. In attendance were regional sales manager for Hong Kong, Taiwan and Macau, Anna Rathsmann, and Gala Place Mong Kok store manager Fish Chan.

To mark the grand opening, the three-level H&M Mong Kok store’s opening hours have been extended from 10am until midnight on Friday, and 11am until midnight on Saturday and Sunday. Normal hours (11am-11pm seven days a week) resume from Monday.


The second and largest H&M home store for Hong Kong, if offers not only clothing but also Scandinavian-designed homewares such as bed linen, tableware, cushions and decorations.


The first 100 customers in the queue on Friday were awarded a HKD100 ($12.85) H&M gift card and a limited-edition giveaway.
Questions & Answers
Q.What kind of products does the new H&M Mong Kok store offer?
What kind of products does the new H&M Mong Kok store offer?
The new store offers both clothing and Scandinavian-designed homewares. These homewares include items like bed linen, tableware, cushions, and decorations, expanding its product range beyond fashion.
Q.How large is the new H&M flagship store in Mong Kok and is it the first of its kind?
How large is the new H&M flagship store in Mong Kok and is it the first of its kind?
The new H&M Mong Kok flagship store is 3700 square metres and spans three levels. It is the second and largest H&M Home store to open in Hong Kong.
Q.What were the opening hours for the grand opening weekend of the Mong Kok store?
What were the opening hours for the grand opening weekend of the Mong Kok store?
On Friday, the store was open from 10am until midnight. For Saturday and Sunday, the opening hours were extended to 11am until midnight, differing from its normal schedule.
Q.What did the first customers receive on the opening day of the H&M Mong Kok store?
What did the first customers receive on the opening day of the H&M Mong Kok store?
The first 100 customers who queued on Friday were given a HKD100 H&M gift card. They also received a limited-edition giveaway to mark the grand opening event.
Reader pulse
Is this a smart H&M move?
18,202 votes so far