H&M and Indian marketplaces Collaboration
In this article (4)
Swedish fast-fashion label H&M is partnering with Indian marketplaces Jabong and Myntra to sell online.
The association with the two local partners is structured to meet Indian regulations forbidding marketplaces from forming exclusive associations with brands, despite both Flipkart-owned e-commerce firms owning full online rights to eight global fashion brands.
The Swedish retailer has been trading online in the country for around one year. The new Indian deal – the brand’s second territory permitting online trade on an external platform after China – will allow Jabong and Myntra exclusive access to the brand’s online sales for a period of six years.
H&M items are expected to begin trading on the Jabong and Myntra Indian marketplaces within three to four months, while the brand makes preparations to open physical stores within India.
Questions & Answers
Q.What is the primary reason for H&M partnering with Jabong and Myntra to sell online in India?
What is the primary reason for H&M partnering with Jabong and Myntra to sell online in India?
The association is structured to meet Indian regulations. These rules forbid marketplaces from forming exclusive associations with brands, despite Flipkart-owned firms owning full online rights to other global fashion brands.
Q.For how long will Jabong and Myntra have exclusive access to H&M's online sales in India?
For how long will Jabong and Myntra have exclusive access to H&M's online sales in India?
The new Indian deal grants Jabong and Myntra exclusive access to the brand's online sales for a period of six years. This is H&M's second territory allowing online trade on an external platform, after China.
Q.When can customers expect H&M items to become available on the Jabong and Myntra platforms?
When can customers expect H&M items to become available on the Jabong and Myntra platforms?
H&M items are expected to begin trading on the Jabong and Myntra Indian marketplaces within three to four months. The brand is also making preparations to open physical stores within India.
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