HK’s Globber plans global website
In this article (4)
Hong Kong-based scooter maker Globber has partnered with retail technology specialist Red Ant Asia to develop a visual-led interactive website for 16 markets across Asia-Pacific, North America, and Europe.
Built using the PrestaShop e-commerce platform, the site is designed to simplify the purchase of a scooter and related products. It features an interactive quiz that links directly to product detail pages; an interactive product comparison feature; recommendations for users, and a product spec comparison page with a drop-down list – allowing comparison of features across two to three products, which has effectively reduced product queries by 95 per cent.
The site also offers a built-in scooter spare parts form aiming to modernise and simplify the approach to ordering new parts.
Providing a single platform for Globber’s global team as well as local distributors, the new site supports Globber’s mixed market sales strategy and its international reputation.
Emma Cox, Globber’s brand manager, said the team at Red Ant Asia understood the markets inside out that the company wanted to target.
Globber has been selling scooters for toddlers, kids, teenagers and adults since 2014, and now retails in more than 74 countries.
Questions & Answers
Q.Which markets will the new visual-led interactive website serve?
Which markets will the new visual-led interactive website serve?
The new website will be available in 16 markets across three major regions. These include countries within Asia-Pacific, North America, and Europe, providing a broad global reach for Globber's e-commerce operations.
Q.What specific features are included on the new website to enhance the customer experience?
What specific features are included on the new website to enhance the customer experience?
The website offers an interactive quiz linking to product pages, a product comparison tool, user recommendations, and a detailed specification comparison with a drop-down list. It also includes a spare parts order form for convenience.
Q.How has the new website's comparison feature impacted product queries?
How has the new website's comparison feature impacted product queries?
The product specification comparison page, which allows users to compare features of two to three products, has been highly effective. This feature has reduced product-related queries by an impressive 95 per cent.
Reader pulse
Is Globber's new site a major shift?
24,276 votes so far