Heytea unveils convenience-store-like concept in Singapore
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Chinese milk-tea brand Heytea has launched a retail concept resembling a convenience store in Singapore.
The store, which is also the brand’s first outlet in the city’s south, is located at VivoCity and features bright orange and grey striped frontage, illustrating “the fun and quirky store concept”.
The store also has large glass windows so customers can see how staff are making their orders. Besides teas, Heytea VivoCity also offers pastries, croissants and muffins.
An “Order On The Go” service is available for customers to avoid queues.
Founded in 2012 in China, Heytea operates more than 260 outlets in China and four outlets in Singapore. Three other outlets are located at Ion Orchard and The Shoppes at Marina Bay Sands.
Questions & Answers
Q.What new concept has Heytea introduced in Singapore with its VivoCity outlet?
What new concept has Heytea introduced in Singapore with its VivoCity outlet?
Heytea has launched a retail concept that resembles a convenience store. This new outlet, located in VivoCity, features a bright orange and grey striped frontage, aiming to illustrate a fun and quirky store design for customers.
Q.What products are available at the new Heytea VivoCity store besides its usual teas?
What products are available at the new Heytea VivoCity store besides its usual teas?
In addition to its range of teas, the new Heytea store in VivoCity also offers customers a selection of baked goods. These include various pastries, croissants, and muffins, expanding the brand's food offerings at this location.
Q.How many outlets does Heytea currently operate in Singapore?
How many outlets does Heytea currently operate in Singapore?
Heytea currently operates a total of four outlets in Singapore. The new VivoCity location is its latest addition, joining the three existing stores that are situated at Ion Orchard and The Shoppes at Marina Bay Sands.
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