Hermes Thailand opens new Concept store in Phuket
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Hermes Thailand has opened a store in Phuket, within the Central Phuket Floresta mall.
The 172sqm outlet, Hermes’ first in the country outside of the capital, Bangkok, signals the brand’s increasing confidence in the market and willingness to expand in the territory. It also attests to the emerging importance of Phuket’s burgeoning population and popularity with both Thai and foreign tourists.
The store was designed by French architectural firm RDAI to fit with the mall’s main entryway with an exterior and an interior facade, admitting daylight from outside filtered by a bamboo claustra and featuring lacquered metal on the inside. The store’s lighting uses the Grecques lights designed for the brand in 1925.
Featuring a range of curated local materials, the new Hermes Thailand store blends contemporary architecture with Thai cultural elements, with colours that reflect the sunny coastal location.
Questions & Answers
Q.Where is the new Hermes store located in Phuket?
Where is the new Hermes store located in Phuket?
The new Hermes store is located within the Central Phuket Floresta mall. This is Hermes' first store in Thailand outside of the capital, Bangkok, indicating their expanding market presence.
Q.What is the size of the new Hermes outlet?
What is the size of the new Hermes outlet?
The new Hermes outlet measures 172 square metres. Its design by French architectural firm RDAI includes features like a bamboo claustra for filtered daylight and lacquered metal interiors, reflecting local materials.
Q.What does the new store suggest about Hermes' strategy in Thailand?
What does the new store suggest about Hermes' strategy in Thailand?
The new store suggests Hermes' increasing confidence in the Thai market and their willingness to expand within the territory. It also shows the growing importance of Phuket's population and its appeal to tourists.
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