Hermes opens new Indonesia store
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Hermes has opened a new store in Jakarta, Indonesia, located in Plaza Indonesia.
Designed by Paris-based RDAI, the space showcases the French luxury house’s 16 metiers (artisinal expertise) in a setting that blends traditional craftsmanship with contemporary design.
The store’s facade features teal-green ceramic tiles and semi-sheer rattan screens, offering glimpses into the interior. Inside, the layout is arranged by category, with fashion jewellery, silks, home collections, beauty, and fragrance near the entrance.
Leather goods and equestrian collections are framed by fabric-covered panels, while dedicated areas present ready-to-wear and footwear. A jewellery and watch salon, adorned with hand-carved lacquered panels, adds a “refined touch”, while hand-tufted carpets introduce texture throughout the space.
The store also incorporates locally sourced materials, including hand-woven wall fabrics and wooden furniture. Curated artworks from the Emile Hermes collection and contemporary photography further enhance the interior.
In collaboration with Indonesian art collective Tromarama, the window displays merge the label’s equestrian heritage with Jakarta’s rail network, offering a unique artistic interpretation.
“We invite visitors to explore our collections in a space that reflects Indonesia’s cultural and artistic heritage,” said Hermes.
Questions & Answers
Q.Where is the new Hermes store located in Jakarta?
Where is the new Hermes store located in Jakarta?
The new Hermes store in Jakarta is situated within Plaza Indonesia. Its design blends traditional craftsmanship with contemporary elements, aiming to reflect Indonesia's cultural and artistic heritage for visitors.
Q.What design features are unique to this new store?
What design features are unique to this new store?
The store's facade uses teal-green ceramic tiles and rattan screens. Inside, locally sourced materials like hand-woven wall fabrics and wooden furniture are used, alongside hand-tufted carpets and lacquered panels in the jewellery salon.
Q.How does the store incorporate local Indonesian elements?
How does the store incorporate local Indonesian elements?
The store incorporates local elements through hand-woven wall fabrics and wooden furniture sourced within Indonesia. Also, the window displays collaborate with Indonesian art collective Tromarama, merging Hermes's heritage with Jakarta's rail network.
Q.Which of Hermes's product categories are showed in the store?
Which of Hermes's product categories are showed in the store?
The store shows all 16 of Hermes's metiers. Categories like fashion jewellery, silks, home collections, beauty, fragrance, leather goods, equestrian collections, ready-to-wear, footwear, and a jewellery and watch salon are featured.
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