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Hennessy XO and Marc Newson reunite at Changi

By Wei ZhangSingapore
1 min read
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In this article (5)

Moët Hennessy has joined forces with DFS Group and Singapore Changi Airport for a second time to launch a new Hennessy X.O 2018 limited edition decanter by designer Marc Newson.

The decanter, which features a transparent gift box, is exclusive to the travel retailer at Changi,  ahead of its worldwide premier in July.

Departing travellers can delve into the world of Hennessy X.O and Marc Newson in DFS outlets across the terminals and secure one of the decanters.

In addition they can scan a QR code on the product to view an immersive video and interact virtually with Marc Newson himself.

RE-INTERPRETED BOTTLING

In crafting the bottle for the limited edition, Newson blends subtle gold with hues of rose to create a ‘dynamic, steamlined variation on the decanter’s iconic shape that breaks with conventions and gives it a wholly unexpected twist’.

The LVMH wines and spirits house first collaborated with DFS and Changi for the iconic Hennessy X.O Decanter in 2017.

Moët Hennessy Managing Director Travel Retail Asia Pacific Vanessa Widmann, commented: “We are very excited to partner with DFS Group and Changi Airport for a second time in a row to build on the successful Limited Edition launch of 2017 and introduce this year’s Hennessy X.O Limited Edition by Marc Newson. With its impactful design, I strongly believe that the limited edition makes for the perfect gift for travellers.”

Hennessy XO and Marc Newson reunite at Changi

Brooke Supernaw, DFS Group Senior Vice President Spirits, Wine,  Tobacco, Food and Gifts added: “DFS is proud to partner with Moët Hennessy on this very special release that perfectly combines modern design with exquisite taste. We look forward to offering our travelling customers at DFS, Singapore Changi Airport exclusive access to this fine product until the end of June.”

Questions & Answers

Q.

What is unique about the packaging for the new Hennessy X.O limited edition decanter?

A.

The decanter features a transparent gift box. Its design by Marc Newson blends subtle gold with rose hues, creating a dynamic, streamlined variation of the iconic shape that breaks with conventions and offers an unexpected twist.

Q.

Which travel retailer is exclusively selling the new Hennessy X.O limited edition decanter?

A.

The decanter is exclusively available at DFS outlets across the terminals in Singapore Changi Airport. This exclusive period for DFS and Changi Airport will last until the product's worldwide premier in July.

Q.

When did Moët Hennessy, DFS, and Changi Airport first collaborate on a Hennessy X.O decanter?

A.

Moët Hennessy, DFS Group, and Changi Airport first collaborated for the iconic Hennessy X.O Decanter in 2017. This new 2018 limited edition marks their second partnership.

Q.

How can customers at Changi Airport interact further with the Hennessy X.O limited edition product?

A.

Customers can scan a QR code located on the product itself. This allows them to view an immersive video and interact virtually with the designer, Marc Newson.

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