Hello Kitty welcome Link’s Fresh Market shoppers
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Link’s Fresh Markets have partnered with Hello Kitty creator Sanrio in a campaign to have the adorable characters greet customers at seven designated markets.
The collaboration celebrates the fresh new look of Wo Che Market in Shatin, which has recently undergone asset enhancement.
“The event is as much a delightful surprise for the public as an immersive educational initiative for the younger generation,” said Link’s corporate affairs and marketing director Lorraine Chan, “as they can soak up local fresh market culture and healthy eating messages. There will also be activities allowing kids to unleash their artistic and creative talents.”
From now until June 30, the Sanrio “store owners” are treating visitors to the cutest selfie experience at Link’s Fresh Markets in Kowloon and the New Territories. On April 28, Ahiru No Pekkle will show up at TKO Gateway to give away free hugs and pose for fun photos. Moreover, Nam Cheong Place Market will launch an exclusive Monkichi premium redemption programme for families.
A set of “Link’s Fresh Markets x Sanrio Characters” limited-edition goodies will be given to customers who reach a designated spending amount within seven days at specific Link Fresh Markets and shopping centres.
Link will also host a “Mini Master Chef Contest” at Wo Che Market. 10 finalists will channel their creativity to create a bento lunch box featuring Sanrio Characters with fresh ingredients on April 20 and 27. Local culinary tutor and cartoon bento specialist Candace Mama will give demonstrations on bento preparation and decide the winners of Link’s first “Mini Master Chef” title.
Questions & Answers
Q.Which specific Hello Kitty character will be making a personal appearance at one of the markets?
Which specific Hello Kitty character will be making a personal appearance at one of the markets?
Ahiru No Pekkle will appear at TKO Gateway on April 28. This character will offer free hugs and pose for photos with visitors at the event.
Q.What is the purpose of the collaboration with Sanrio, beyond attracting customers?
What is the purpose of the collaboration with Sanrio, beyond attracting customers?
The collaboration aims to offer an immersive educational initiative for children. It intends to teach them about local fresh market culture and the importance of healthy eating habits.
Q.Which market will host the cooking competition mentioned in the article?
Which market will host the cooking competition mentioned in the article?
Wo Che Market will host the 'Mini Master Chef Contest'. Finalists there will create a bento lunch box featuring Sanrio Characters using fresh ingredients on April 20 and 27.
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