Heineken Vietnam, National Traffic Safety Committee renew strategic partnership
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Heineken Vietnam is continuing its 14-year partnership with the National Traffic Safety Committee for developing a “road safety” culture and inculcating the habit of “When you drink, never drive.”
The two-year program has trialed activities to reinforce a “road safety” culture and promote healthy drinking and driving habits among government and other employees based on Heineken Vietnam’s Traffic Safety framework.
The program will offer comprehensive and practical solutions with the sole purpose of safeguarding people against dangerous consumption and behaviors after getting a grasp of the social context and employees’ habits.
Tran Huu Minh, head of the NTSC office, said: “The company has proactively organized awareness campaigns for state agencies and enterprises to encourage their staff to adopt healthy habits towards responsible consumption for the benefit of personal health and the community.
“I hope this program becomes an impactful model program to be implemented on a bigger scale in future.”
The set of traffic safety regulations and the “When you drink, never drive” framework will be trialed at two units: the Ho Chi Minh Public Transport Management Center, and the Vitranimex Transportation and Trading Joint Stock Company.
After conducting an examination at these two units and evaluating the results, NTSC will establish a set of standards for the application of “When you drink, never drive” at enterprises and government agencies and seek to make these rules widely available in the coming years.
“Path to moderation and no harmful use” is one of the core features of Heineken Vietnam’s sustainability program “Brewing a better Vietnam,” Tran Minh Triet, the company’s deputy managing director said
The 2022-2023 project is an opportunity for Heineken to support and disseminate the “Traffic safety – When you drink, never drive” program to state agencies, enterprises and consumers, he added.
For years Heineken Vietnam has been building a program for traffic safety and a set of traffic safety laws within the company, including a number of activities to enhance employees’ knowledge and driving skills.
As part of its commitment to the scheme, Heineken Vietnam has deployed a “Safe Pick-Up” program to ensure they get home safely every day.
Since 2008 Heineken Vietnam has collaborated with NTSC to simultaneously spread the “When you drink, never drive” message throughout Vietnam.
Questions & Answers
Q.What is the primary goal of the renewed partnership between Heineken Vietnam and the National Traffic Safety Committee?
What is the primary goal of the renewed partnership between Heineken Vietnam and the National Traffic Safety Committee?
The partnership aims to develop a road safety culture and promote the habit of never driving after drinking. It will offer practical solutions to safeguard people from dangerous consumption and behaviours.
Q.Which specific organisations will trial the new traffic safety regulations and the "When you drink, never drive" framework?
Which specific organisations will trial the new traffic safety regulations and the "When you drink, never drive" framework?
The regulations and framework will be trialed at the Ho Chi Minh Public Transport Management Center and Vitranimex Transportation and Trading Joint Stock Company. NTSC will then establish standards based on these trials.
Q.What specific internal program does Heineken Vietnam implement to ensure its own employees' safety regarding drinking and driving?
What specific internal program does Heineken Vietnam implement to ensure its own employees' safety regarding drinking and driving?
Heineken Vietnam has developed a traffic safety program, including activities to improve employees' knowledge and driving skills. It also deploys a "Safe Pick-Up" program to ensure staff get home safely.
Q.How long has Heineken Vietnam collaborated with the National Traffic Safety Committee on this initiative?
How long has Heineken Vietnam collaborated with the National Traffic Safety Committee on this initiative?
Heineken Vietnam has collaborated with the National Traffic Safety Committee since 2008. This long-standing partnership has focused on spreading the "When you drink, never drive" message across Vietnam.