Skip to content
Living

HBO Max, Discovery+ to be merged into a single streaming platform

By Rajiv Menon
1 min read
HBO
HBO
In this article (5)

It looks like Warner Bros. Discovery is determined to put the nail in the coffin for HBO Max. The giant announced plans to merge both services in the summer of 2023, but that comes with some massive budget cuts and layoffs.

The recent news that Batgirl has been scrapped after the movie was (almost) finished, pretty much sums up the changes Warner Bros. Discovery has in store for HBO Max. As many of you probably know already, HBO Max is heavily focused on movies and TV series, while Discovery is now mostly known for its reality shows from HGTV, Food Network and Discovery Channel.

Earlier this week, Warner Bros. Discovery announced that HBO Max and Discovery+ will be launched in the United States as a single service next year. According to JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery, the new streaming platform will combine the best elements of both services.

According to the company’s Q2 2022 earnings report, Discovery+ will be the core of the new platform, while HBO Max’s portfolio will be limited to Originals. Although the current catalog will be carried over, no new movies or TV shows will be made outside of the Originals offering. HBO Max had major performance issues during big releases, which convinced Warner Bros. Discovery to cut deep into the streaming service’s budget.

Warner Bros. Discovery reported a huge $3.4 billion net loss in Q2 2022, so the company is now trying to push Discovery+, its more successful service, to more customers, while cutting back on HBO Max productions or distribution deals. The new HBO Max + Discovery Plus changes will only affect customers in the United States.

In related news, AT&T announced it has reached a new agreement with Warner Bros. Discovery for the distribution of HBO Max, after the carrier removed the offering from its wireless plans back in June.

Questions & Answers

Q.

What is the timeline for the merger of HBO Max and Discovery+?

A.

Warner Bros. Discovery plans to launch the combined streaming platform in the United States next year. The company initially announced plans to merge both services in the summer of 2023.

Q.

How will the new streaming platform differ from the current HBO Max offering?

A.

Discovery+ will form the core of the new platform, and HBO Max's portfolio will be limited to Originals. While the current HBO Max catalogue will transfer, no new non-Originals will be produced.

Q.

Why is Warner Bros. Discovery making these changes to HBO Max?

A.

The company reported a substantial Q2 2022 net loss of $3.4 billion and HBO Max experienced performance issues during major releases. Warner Bros. Discovery aims to cut costs and use Discovery+, its more successful service.

Q.

Which customers will be affected by the changes to HBO Max and Discovery+?

A.

The new changes impacting HBO Max and Discovery+ will exclusively affect customers in the United States. Other regions are not mentioned as being part of this new strategy.

Reader pulse

Is this WBD streaming strategy:

23,228 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready