Harmay teams with Chinese designer Masha Ma
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Chinese fashion retailer Harmay has entered into a collaboration with local designer Masha Ma.
The new collection – a move to continue the expansion of the brand despite the impact of the coronavirus pandemic – comprises T-shirts, pants and bags designed to express and contribute to the “beauty of life”.
“Harmay was born in the golden age of China’s cosmetics and beauty retail industry,” said Harmay HK co-founder and GM Jason Ju, “and now we have grown and expanded to become a unique retail brand that pursues beauty and beautiful life.
“Bringing consumers high-quality and innovative shopping experience and becoming a new benchmark for retail are goals we have been aiming for.”
The brand has undergone continuous development since 2008, expanding both in terms of physical stores as well as online, where it serves an “experiential shopping journey”. The firm retails its own line of cosmetics and beauty products within China as well as products from international brands. It is an agency for more than 50 global brands and licenses more than 200 brands for distribution.
Harmay operates stores in Shanghai, Hong Kong, and Beijing, and plans to launch in Chengdu and another Shanghai location this year.
Questions & Answers
Q.What is the primary purpose of Harmay's collaboration with Masha Ma?
What is the primary purpose of Harmay's collaboration with Masha Ma?
The collaboration with Masha Ma is a strategic move by Harmay to continue expanding its brand, particularly in light of the ongoing impact of the coronavirus pandemic. It aims to express and contribute to the "beauty of life."
Q.What kind of products are included in this new collection?
What kind of products are included in this new collection?
The new collection resulting from the collaboration with Masha Ma features a range of fashion items. Specifically, it comprises T-shirts, pants, and bags designed to embody the concept of the "beauty of life."
Q.When did Harmay start its development and what are its current operational goals?
When did Harmay start its development and what are its current operational goals?
Harmay has been continuously developing since 2008. Its goals are to provide consumers with high-quality, innovative shopping experiences and to become a new benchmark in the retail sector.
Q.Beyond its own product line, what other brands does Harmay work with?
Beyond its own product line, what other brands does Harmay work with?
In addition to its own cosmetics and beauty products, Harmay acts as an agency for over 50 global brands. It also licenses more than 200 brands for distribution within China.
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