Harley-Davidson Hong Kong opens new flagship
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Harley-Davidson Hong Kong has unveiled a new showroom in Chai Wan as part of its expansion plan in the city.
The new showroom, covering about 9000 sqft (840 sqm), showcases the latest Harley-Davidson motorcycles, clothing and related services and products. Harley-Davidson Hong Kong is intended as a lifestyle concept store that “fully presents the value of the brand” to its customers, according to its principal, David Neilsen.
The company describes the new outlet as “unlike any motorcycle dealership yet built in Hong Kong in quality and design”.
“Hong Kong is one of the most vibrant cities in the world,” said Neilsen. “It was an exciting opportunity for us to bring Harley-Davidson’s authentic full service to the community. We believe that there is great potential, especially in the affluent youth market, for this legendary brand here in Hong Kong.
“We are already looking for the right moment to introduce Harley-Davidson’s new Black Label line which the company has developed to suit the taste of the young generation. We believe that the new line is a great fit for the Hong Kong market and in line with the company’s global expansion plan,” Neilsen concluded.
InvestHK advised and assisted Harley-Davidson Hong Kong with its expansion in the territory.
Questions & Answers
Q.What is the primary purpose of the new Harley-Davidson Hong Kong showroom in Chai Wan?
What is the primary purpose of the new Harley-Davidson Hong Kong showroom in Chai Wan?
The new showroom is intended to be a lifestyle concept store. Its purpose is to fully present the value of the Harley-Davidson brand to customers and offer the latest motorcycles, clothing, and related services and products.
Q.Which specific demographic does Harley-Davidson Hong Kong believe holds the most potential for the brand?
Which specific demographic does Harley-Davidson Hong Kong believe holds the most potential for the brand?
The principal, David Neilsen, believes there is great potential for the brand in Hong Kong, especially within the affluent youth market. This demographic is seen as a key target for future growth.
Q.Which new product line is Harley-Davidson Hong Kong planning to introduce in the future?
Which new product line is Harley-Davidson Hong Kong planning to introduce in the future?
Harley-Davidson Hong Kong is looking for the right moment to introduce the company's new Black Label line. This line has been developed to suit the taste of the young generation and align with global expansion plans.
Q.What was the size of the new Harley-Davidson showroom that opened in Chai Wan?
What was the size of the new Harley-Davidson showroom that opened in Chai Wan?
The new showroom, which offers motorcycles, clothing, and services, covers approximately 9000 square feet. This translates to about 840 square meters of space for the new facility.
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