Hard Rock Asia CEO comes from Sands China

As Hard Rock International (HRI) ramps up expansion in Asia, it has a new CEO for the region, Edward Tracy, formerly CEO of Sands China.

Owned by the Seminole tribe of Florida, HRI has international hotel/casino locations including Bali, and has just opened the Hard Rock Hotel Shenzhen in China. Other projects by Hard Rock Asia are slated for Dalian and Haikou, while upcoming Hard Rock Cafe locations include Chengdu and Phnom Penh.

Meanwhile, Tracy is working with Hard Rock Japan toward opening a signature integrated resort. The company will be bidding for a resort licence following the government passing an Integrated Resorts Promotion Bill. Hard Rock Cafe outlets have been in Japan for 30 years.

“As the former CEO of Sands China and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated-resort experience to Hard Rock Asia,” says HRI chairman Jim Allen.

Tracy joined Sands China, a subsidiary of Las Vegas Sands Corp, in July 2010 as its president and COO, becoming CEO 12 months later. He was responsible for overseeing China’s largest integrated-resort company by revenue, capacity and content, with 13,000 hotel rooms and 30,000 team members. It develops, owns and runs integrated resorts and casinos in Macau.

Before Sands, Tracy was president/CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos in the US, and also served as president/CEO of the Trump Organization, where he was responsible for managing more than 12,500 employees, 3000 luxury hotel rooms and 240,000sqft (22,300sqm) of casino space.

HRI has venues in 73 countries including 178 cafes, 24 hotels and 11 casinos. Starting with an Eric Clapton guitar, Hard Rock owns a collection of music memorabilia displayed at its global locations. It is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.