Shakey’s Pizza Asia first Dubai store opened
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Shakey’s Pizza Asia Ventures has followed archrival Yellow Cab into Dubai.
The Philippine pizza brand says it has opened a store targeting the ranks of Filipinos working in the Middle East.
Shakey’s Pizza Asia’s Dubai franchisee Aljeel Capital plans to open 10 stores over the next five years.
“Dubai, UAE, and the rest of the Middle East are great markets for us,” Shakey’s Pizza Asia Ventures president and CEO Vic Gregorio said in a stock exchange filing.
Shakey’s Pizza Asia Ventures has the rights to the US brand in Asia (excluding Malaysia and Japan), Australia, the Middle East, China and Oceania. Besides moving into offshore markets, the company plans to open a further 20 stores in the Philippines by 2020.
Founded in 1954, Shakeys was the first US pizza chain to adopt a franchise model. But its growth since has been slow compared to its rivals, and store numbers in North America have shrunk to the double-digits. The Philippines is the brand’s biggest market with more than 160 stores already.
Questions & Answers
Q.What is Shakey's Pizza Asia's expansion strategy beyond the new Dubai store?
What is Shakey's Pizza Asia's expansion strategy beyond the new Dubai store?
The company plans to open a further 20 stores in the Philippines by 2020. Its Dubai franchisee intends to launch 10 stores over the next five years.
Q.Which regions does Shakey's Pizza Asia Ventures hold franchise rights for?
Which regions does Shakey's Pizza Asia Ventures hold franchise rights for?
The company holds rights for the US brand in Asia (excluding Malaysia and Japan), Australia, the Middle East, China, and Oceania.
Q.How does Shakey's Pizza's historical growth compare to its competitors?
How does Shakey's Pizza's historical growth compare to its competitors?
Its growth has been slow compared to rivals, and store numbers in North America have decreased to double-digits since its founding in 1954.
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