Half of Vietnamese buyers favor used cars assembled locally

In this article (5)
55 percent of buyers prefer used cars assembled in Vietnam to those imported from South Korea and Japan, a 2019 survey found.
This figure is several times higher than the 16 percent who favor South Korea and the 11 percent stuck on Japan, according to Cho Tot Xe, a popular car listing website in Vietnam.
Ho Chi Minh City residents prefer newer, more expensive vehicles compared to those in Hanoi, the website’s data shows.
HCMC buyers favor used models released in the previous three years at a cost of VND300-700 million ($12,900-30,200). The top three models are Hyundai Grand i10 2016, Mazda CX 5 2017 and Honda City 2016.
But buyers in Hanoi are more interested in vehicles priced less at VND300-400 million ($12,900-17,200), which date back to 2015, such as the Toyota Vios 2015, Hyundai Grand i10 2015 and Kia Morning 2015.
The demand for used cars is on the up, listings on Cho Tot Xe rising 22 percent from 2018 to 200,000 last year, with the most popular brands Toyota, Kia and Hyundai.
Sedans were the most popular used car types in 2019, with Honda City 2016, Toyota Vios 2017 and Mazda 3 2018 the top three.
Toyota Innova maintained the best used price in 2019 at VND678-740 million ($29,220-31,890), followed by Chevrolet Spark and Ford Ranger.
Vietnam has been striving to develop its car industry for decades, but experts say the small market size has constrained local producers. The localization rate of passenger cars in Vietnam is at 7-10 percent, compared to 55-60 percent across ASEAN.
The country imported 133,696 vehicles in the first 11 months last year, up 95.6 percent year-on-year, mostly from Thailand and Indonesia, according to Vietnam Customs.
289,128 cars were sold throughout Vietnam in the same period, up 14 percent year-on-year, according to Vietnam Automobile Manufacturers Association (VAMA).
Questions & Answers
Q.What proportion of Vietnamese buyers prefer used cars assembled in Vietnam over imports?
What proportion of Vietnamese buyers prefer used cars assembled in Vietnam over imports?
A 2019 survey found that 55 percent of buyers prefer used cars assembled locally. This figure is significantly higher than the 16 percent who favour South Korean imports and 11 percent who prefer Japanese models.
Q.How do used car preferences differ between buyers in Ho Chi Minh City and Hanoi?
How do used car preferences differ between buyers in Ho Chi Minh City and Hanoi?
Ho Chi Minh City buyers prefer newer, more expensive vehicles released in the previous three years, costing VND300-700 million. Hanoi buyers are more interested in older vehicles, dating back to 2015, priced at less than VND300-400 million.
Q.Which brands were most popular for used car listings in 2019?
Which brands were most popular for used car listings in 2019?
The most popular used car brands listed on Cho Tot Xe in 2019 were Toyota, Kia, and Hyundai. Sedans were the most popular used car type, with specific models like the Honda City 2016 topping the list.
Q.What is the current state of Vietnam's car industry localization compared to the ASEAN average?
What is the current state of Vietnam's car industry localization compared to the ASEAN average?
The localization rate for passenger cars in Vietnam is low, ranging from 7-10 percent. This is substantially below the ASEAN average, which stands at 55-60 percent for the region.
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