Guardian Malaysia plans 30 new stores
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Guardian Malaysia plans to open 30 stores in 2017 and develop an online business as it bolsters its share of the health and beauty market.
With 430 stores trading currently, the company has a share of the sector estimated at around 30 per cent.
“Domestically, the current retail market is tough and demand is soft, so we have conducted a research and come out with a new concept, which is aligning products with shoppers’ demand, and then see the customers’ response,” Guardian’s CEO Peter J Dove said in an interview with Bernama.
A further 70 stores have been slated for refurbishment and 15 will close altogether.
This week the company celebrated the opening of its new 316 sqm concept store at Suria KLCC in Kuala Lumpur which will be a template for about 10 of its largest stores in the country.
Highlights of the Suria KLCC store include a ‘Make Me Up corner’, a semi-private area for shoppers to experiment with new products and learn how to apply them.
Questions & Answers
Q.How many stores does Guardian Malaysia currently operate?
How many stores does Guardian Malaysia currently operate?
Guardian Malaysia currently operates 430 stores. The company plans to add 30 new stores in 2017 while also closing 15 existing locations.
Q.What is Guardian's new store concept designed to achieve?
What is Guardian's new store concept designed to achieve?
The new store concept aligns products with shoppers’ demand, following research into consumer needs. This approach aims to address the current tough retail market and soft demand.
Q.Where is the new concept store located and what are its features?
Where is the new concept store located and what are its features?
The new 316 sqm concept store is at Suria KLCC in Kuala Lumpur. It features a 'Make Me Up corner' where customers can try new products and learn application techniques.
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