Skip to content
Food

Green Beacon Beer Introduced on Singapore Airlines

By Aiko TanakaSingapore
1 min read
Green Beacon Beer
Green Beacon Beer
In this article (4)

Singapore Airlines will introduce Green Beacon Brewin beer on all business-class flights between Brisbane and Singapore, beginning October 1. The flights will offer the popular Teneriffe brewpub’s Wayfarer American Wheat Beer ale.

Since opening in 2013, Green Beacon has extended business interstate, selling its beers in Melbourne, Sydney, Perth and the Northern Territory. Its products can be found in bars, bottle shops and restaurants, but now it’s literally taking off.

“Singapore Airlines saw that business-class customers wanted a craft beer selection on their flights,” says Clarissa Wiederkehr, Green Beacon’s marketing coordinator. And she reckons it’s a great chance for the local brewery to reach a wider audience.

The collaboration with Green Beacon is part of a Singapore Airlines initiative to source craft beers from local breweries in every state or capital city for their business-class menu.

A pale ale from Margaret River’s Crazy Monkey Brewery will feature on Singapore Airlines flights from Perth. Melbourne and Sydney’s beers are expected to be announced soon.

Questions & Answers

Q.

Which specific Green Beacon beer will Singapore Airlines be serving on these flights?

A.

Singapore Airlines will be serving Green Beacon Brewin’s Wayfarer American Wheat Beer ale. This is described as a popular offering from the Teneriffe brewpub, now literally taking off to a wider audience.

Q.

Which other Australian craft breweries are collaborating with Singapore Airlines?

A.

A pale ale from Margaret River’s Crazy Monkey Brewery will be featured on flights departing from Perth. Singapore Airlines also plans to announce beers from Melbourne and Sydney soon as part of this initiative.

Q.

Where else can Green Beacon’s products be purchased in Australia?

A.

Green Beacon has extended its business interstate, with its products available in Melbourne, Sydney, Perth, and the Northern Territory. Customers can find their beers in various bars, bottle shops, and restaurants across these locations.

Reader pulse

Is this a smart move for SIA?

19,763 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready