Graff Diamonds Hong Kong store opens

Luxury jeweller Graff Diamonds has further broadened its Asian presence, opening a new flagship in Hong Kong.

The new store is in the St George’s Building in the city’s Central district. It features a broad frontage facing onto the street, as photographed.

The move continues a growing commitment to the Asia market, illustrated by expansion in China since 2013 and Macau in 2012.

The new Hong Kong store joins the jeweller’s flagships in Beijing, Hangzhou, Hong Kong, Macau, Shanghai, Tokyo and Taipei. The new store is its 18th in the continent.

Designed by architect Peter Marino, the store follows Graff’s international store image with a modern and contemporary look and bespoke fixtures and fittings. The walls are clad in paper parchments, mica and painted bamboo and chairs are wrapped in woven and plush knitted fabrics.

Each area of the store has a distinctive design and color palette with warm gold and bronze tones in contrast with icy green and grey hues.

Jewelry showcases are located on interior walls creating maximum impact for displaying jewels and watches. A chandelier comprising spheres of green, gold and silver serves as a centerpiece suspended from rigid silver rods, illuminating the diamonds below.