Grab Introduces Electric Car Service In Hanoi, Challenging Xanh Sm’s Market Dominance
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Grab, the renowned ride-hailing company, has launched its electric car service in Hanoi, marking a significant entry into the predominantly electric taxi market, primarily controlled by Xanh SM. This move is a strategic approach by Grab to expand their customer base and champion sustainable transportation options.
Strategies and Goals
Nguyen Hanh Linh, the director of Grab Vietnam’s mobility division, revealed that the newly introduced service aims to diversify income opportunities for their driver-partners. This strategy is expected to boost their confidence to make a shift toward electric vehicles. After its launch in Hanoi, Grab has ambitious plans to roll out the service in HCMC.
The current ride-hailing market in Vietnam is mainly controlled by three major players: Grab, Be, and Xanh SM. Xanh SM stands out by exclusively using electric cars constructed by its sister company, VinFast.
Customer Choices
It is noteworthy that Grab users do not have the option to specifically request electric cars. Whether the customer gets a VinFast or BYD electric car is a matter of chance. Grab’s decision to launch the electric vehicle service was influenced by the rising number of electric vehicles on its platform, a trend which has been encouraged by driver incentives in recent years.
Market Trends and Predictions
A 2024 report estimated Vietnam’s ride-hailing and food delivery market to be valued at US$4 billion, with the potential to reach up to $9 billion by 2030. A survey conducted in May indicated that 55% of users in major cities chose Grab for ride-hailing services, compared to 32% for Xanh SM and 9% for Be.
A report by Mordor Intelligence stated that Xanh SM took the lead in the ride-hailing market in the last quarter of 2024, holding a 44.68% share in the second quarter of this year. Grab Vietnam, however, disputed these figures, claiming that the research methods used and data sources were unverifiable and misleading.
Questions & Answers
What was the strategic aim behind Grab launching its electric car service in Hanoi?
The launch aimed to expand Grab’s user base and promote environmentally friendly transportation.
What is the next city where Grab plans to roll out its electric car service?
After Hanoi, Grab plans to introduce the service in HCMC.
How did Grab respond to Mordor Intelligence’s report about Xanh SM’s market lead?
Grab disputed the findings, claiming that the data sources were unverifiable and the research methods were inadequate, leading to misleading conclusions.