Gourmet offerings at McDonald’s Singapore flagship

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Sandwiches made with light rye bread, a salad bar and desserts like gula melaka and coconut Swiss roll are among gourmet food options to be offered at McDonald’s Singapore’s new flagship restaurant at East Coast Park in Singapore, which will seat more than 300 diners.
Opening on July 2, the 8439 sqft (784 sqm) McDonald’s Marine Cove will be a test bed for the chain, says McDonald’s Singapore MD Robert Hunghanfoo. New products will be trialled before being implemented in other outlets in Singapore.
A recreational and dining enclave, Marine Cove was home to an iconic McDonald’s branch from 1982 until 2012, when it closed for redevelopment.
At the salad bar, diners can choose from more than 10 ingredients and sauces to add to three types of salad. A dessert bar features in the outdoor seating area, offering sundaes and ice cream with a selection of 17 toppings.
Hunghanfoo says the menu and research teams took a year to develop the concept, noting food trends and consumer feedback.
As well as the usual McDonald’s burgers and fries, there will be a trio of premium burgers.
Questions & Answers
Q.What is the primary purpose of the new McDonald's Marine Cove restaurant?
What is the primary purpose of the new McDonald's Marine Cove restaurant?
The new McDonald's Marine Cove will serve as a test bed for the chain in Singapore. New products and concepts will be trialled there before potentially being rolled out to other outlets across the country.
Q.What kind of new food options are being introduced at this flagship location?
What kind of new food options are being introduced at this flagship location?
Gourmet options include sandwiches on light rye bread, a salad bar with over 10 ingredients, and desserts like gula melaka and coconut Swiss roll. Premium burgers will also be offered alongside the standard menu.
Q.How large is the new McDonald's Marine Cove restaurant and when does it open?
How large is the new McDonald's Marine Cove restaurant and when does it open?
The new flagship restaurant is 8439 sqft (784 sqm) and is designed to seat more than 300 diners. It is scheduled to open its doors to the public on July 2.
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