Google thinking to remove the ability to message directly on YouTube

Google has confirmed it will kill off another of its obsolete chat service – YouTube messages. The decision is probably related to the fact that not many people are using the ability to message directly on YouTube.

Although it’s a relatively old feature having been launched back in 2017 after one year of testing, Messages on YouTube will no longer be available after September 18. The announcement mentions that since the feature was launched two years ago, YouTube focused on public conversations with updates to comments, posts, and stories.

Unfortunately, that was not enough to convince users to take advantage of the feature as often as YouTube would’ve wanted. After re-evaluating its priorities, Google has decided to discontinue the messaging option hidden inside YouTube and start focusing on improving public conversations instead.

Even though the ability to direct message on YouTube will no longer be available after September 18, you will still be able to share YouTube videos by heading to the video watch page, clicking Share, and then tapping the “social network icon” from which you want to share a video.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia