Google shopping fest debuts in Singapore

Feb 3, 2015Updated May 26, 20251 min read

Google is expanding its Great Online Shopping Festival from India to Singapore, from today through Wednesday.

The online event, loosely modelled on the famous US Cyber Monday, allows global apparel brands such as adidas and Uniqlo and travel retailers like Agoda, Hotels.com and Airbnb to make the most of Singapore’s high penetration of broadband internet.

Just like Cyber Monday or Singles Day in China, the Google project encourages companies to offer discounts for products and services ahead of the retail-friendly Chinese New Year, later in the month.

Google launched Cyber Monday in India in 2012, teaming up with well known fashion brands. It has grown year by year and the US based company “would love to do this everywhere” according to Singapore country manager Joanna Flint, who denied there are concrete plans for that just yet.

The deals went live today, February 2, although previews of the promotions have been online for several days.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox