Google shopping fest debuts in Singapore
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Google is expanding its Great Online Shopping Festival from India to Singapore, from today through Wednesday.
The online event, loosely modelled on the famous US Cyber Monday, allows global apparel brands such as adidas and Uniqlo and travel retailers like Agoda, Hotels.com and Airbnb to make the most of Singapore’s high penetration of broadband internet.
Just like Cyber Monday or Singles Day in China, the Google project encourages companies to offer discounts for products and services ahead of the retail-friendly Chinese New Year, later in the month.
Google launched Cyber Monday in India in 2012, teaming up with well known fashion brands. It has grown year by year and the US based company “would love to do this everywhere” according to Singapore country manager Joanna Flint, who denied there are concrete plans for that just yet.
The deals went live today, February 2, although previews of the promotions have been online for several days.
Questions & Answers
Q.Which brands are participating in the Google shopping festival in Singapore?
Which brands are participating in the Google shopping festival in Singapore?
Global apparel brands like adidas and Uniqlo are involved. Travel retailers such as Agoda, Hotels.com, and Airbnb are also participating in the event.
Q.What is the duration of Singapore's Great Online Shopping Festival?
What is the duration of Singapore's Great Online Shopping Festival?
The online event is running from today through Wednesday. The deals went live today, February 2, according to the article.
Q.What is the purpose of this shopping festival in Singapore?
What is the purpose of this shopping festival in Singapore?
The festival encourages companies to offer discounts on products and services. This is done ahead of the retail-friendly Chinese New Year, which is later in the month.