Google rolls out new tool for online shopping that recommends clothes to match your style

1 min readUpdated May 27, 2025Mar 29, 20247:08 AM

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Ready for some help with online shopping? Google’s got you covered with a new experimental personalized shopping experience for some users in the U.S. If you use a mobile browser or the Google app to shop for accessories or apparel, you’ll now have a new section called “style recommendations”.

Users in the United States who have opted for Search Generative Experience (SGE) on Search Labs will have access to the feature. The new section will recommend different clothes or accessories, and you can rate the suggestions with a thumbs down or thumbs up.

You are also able to swipe right or left to see personalized results. On top of that, more options will be provided if you don’t find what you need.

Additionally, Google will remember your preferences, and next time you search for the same set of accessories or apparel, you will get personalized results based on saved preferences. You can also tap on the three dots next to the Search result and look for personalization options – they will be under the “About this result” panel.

But that’s not all! You can specify brands you like – on mobile, desktop, and the Google app. Once you choose your brands, the search results will prioritize results from these brands. As with anything, you’re allowed to change your preferences.

If you like something from the results, you can also use a virtual try-on (VTO) tool. The tool was first introduced to U.S. users last year.

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Questions & Answers

Which users are currently able to access this new style recommendations feature?

Users in the United States who have chosen to participate in Search Generative Experience (SGE) on Search Labs can currently access the new style recommendations feature. It is available when using a mobile browser or the Google app for shopping.

How can users refine the recommendations they receive over time?

Users can rate suggestions with a thumbs up or down, or swipe left or right on results. Google will remember these preferences, providing more personalised results for future searches. Users can also specify preferred brands.

Does this new feature include the virtual try-on tool?

Yes, if users find something they like from the results, they can utilise a virtual try-on (VTO) tool. This VTO tool was initially launched for U.S. Users last year.

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