Skip to content
Automotive

Goodyear Launches New Assurance ComfortTred Tyres In India

By Aiko Tanaka
1 min read
goodyear quality technology tcm2093 150083
goodyear quality technology tcm2093 150083
In this article (5)

Goodyear has launched the new Assurance ComfortTred range of tyres in India. Targeted at luxury vehicles, the company says that the new range of tyres combines advanced technology, sophisticated tread pattern and a consumer-focused design to offer a quieter ride and good levels of grip in the dry and wet.

Sandeep Mahajan, Chairman & Managing Director, Goodyear India Limited said, “We are excited to introduce Assurance ComfortTred, a new product from Goodyear, tailored for luxury vehicles. Assurance ComfortTred is a true comfort provider that enables the vehicle to become a quiet space for the riders and thus provide superior driving experience to consumers.”

Goodyear says that the new tyres use its trademark ANX Technology to deliver a quitter ride. The tyre’s closed tread pattern design helps to reduce air pumping noise when driving while the smaller treads reduce the force of impact with the road thus also reducing noise and vibrations. Additionally, the tyres also get an additional layer of noise and vibration-cancelling material during the course of manufacturing.

The company also claims that the new tyre range is manufactured using a high amount of silica and resin to provide improved traction. The new range of tyres are available in 7 sizes ranging from 225/55 R16 up to 245/45 R18.

Questions & Answers

Q.

What is the primary target market for Goodyear's new Assurance ComfortTred tyres?

A.

The new Assurance ComfortTred range of tyres is specifically targeted at luxury vehicles. Goodyear aims to provide these vehicle owners with a quieter ride and good grip in both dry and wet conditions, enhancing their driving experience.

Q.

How do these new tyres achieve a quieter ride for drivers?

A.

The tyres use ANX Technology, featuring a closed tread pattern to reduce air pumping noise. Smaller treads lessen road impact force, and an additional noise and vibration-cancelling material is integrated during manufacturing for enhanced comfort.

Q.

What technology contributes to the improved traction of the Assurance ComfortTred tyres?

A.

Goodyear states that the new tyre range is manufactured using a high amount of silica and resin. This material composition is specifically designed to provide improved traction for the vehicles they are fitted on.

Q.

What range of sizes are these new tyres available in?

A.

The new Assurance ComfortTred tyres are available in seven different sizes. These range from 225/55 R16, catering to smaller luxury vehicle requirements, up to larger options at 245/45 R18.

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready