Globe Telecom launches media content studio
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The Philippines’ Globe Telecom has entered the entertainment production business with a new studio and content partnerships aimed at developing content tailored for mobile consumption.
The operator has announced the launch of Globe Studios, which will develop original video productions for modern audiences accustomed to consuming and sharing content through social media via mobile pones.
Globe Studios is backed by local and Asian media houses including Viva Films, Reality Entertainment, Quantum Films, Spring Films and Astro of Malaysia.
“Consumption of mobile entertainment has grown exponentially over the past years. Today, customers no longer wait for their favorite shows on their TV screens. Instead, they dictate what they want to watch when and where they want to,” Globe chief commercial officer Albert de Larrazabal said.
“With Globe Studios, we will now produce our own clips, series and even movies. Backed up with the biggest director partners and entertainment companies in the industry, we are set to show what customers want today.”
In addition, Globe has announced the launch of Globe Live, which will produce live shows and events. Globe Live’s first production will be a Philippine staging of the Broadway musical Green Day’s American Idiot.
To support its media ambitions Globe has formed new content partnerships, including becoming the first mobile and broadband Philippine partner for Netflix.
Questions & Answers
Q.What kind of content will Globe Studios produce for its audience?
What kind of content will Globe Studios produce for its audience?
Globe Studios will develop original video productions including clips, series, and movies. These are aimed at modern audiences who consume and share content via mobile phones and social media.
Q.Which companies are partnering with Globe Studios for content creation?
Which companies are partnering with Globe Studios for content creation?
The studio is supported by several local and Asian media houses. These partners include Viva Films, Reality Entertainment, Quantum Films, Spring Films, and Malaysia's Astro.
Q.Does Globe Telecom have other entertainment ventures besides Globe Studios?
Does Globe Telecom have other entertainment ventures besides Globe Studios?
Yes, Globe has also launched Globe Live, which focuses on producing live shows and events. Its initial production will be a local staging of the Broadway musical Green Day’s American Idiot.
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