Globe taps Fortumo for enhanced direct carrier billing service

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Globe Telecom in the Philippines and the mobile payments company Fortumo have sealed a partnership to launch enhanced direct carrier billing in the country.
With this collaboration, over 52 million Globe customers will be able to use their mobile phones to make payments in various app stores, as well as for digital services and games.
Direct carrier billing, significantly increases the amount of users who are able to make online payments. In the Philippines, only 3% of Filipinos have access to a credit card while smartphone penetration has reached 40% and is forecasted to grow to 70% during the next two years.
With Fortumo and Globe, more people will be able to make payments online through carrier billing compared to bank-based payments.
Dan Horan, Globe senior advisor for consumer business said the continuous rise in smartphone penetration alongside the drastic adoption of the digital lifestyle has made more and more Filipinos dependent on their mobile devices. Customers continue to be on the lookout for a better mobile experience including conveniences such as making payments.
“With Fortumo, we will be able to provide our customers an improved experience by providing the convenience of making payments on any app store, including the in-app purchases,” said Horan.
In addition to digital content, Fortumo’s direct carrier billing platform also supports payment processing for financial services, such as topping up virtual credit cards or wallets. This is achieved through token-based, two step charging.
Questions & Answers
Q.What is direct carrier billing and how does it benefit Globe customers?
What is direct carrier billing and how does it benefit Globe customers?
Direct carrier billing allows customers to use their mobile phones to make payments for various app stores, digital services, and games. This makes online payments accessible to more people, especially those without credit cards, by charging purchases directly to their phone bill.
Q.Why is this partnership particularly significant in the Philippines?
Why is this partnership particularly significant in the Philippines?
Only 3% of Filipinos have credit cards, while smartphone penetration is at 40% and expected to reach 70% soon. Direct carrier billing offers a widespread alternative to bank-based payments, enabling more online transactions for Globe's 52 million customers.
Q.What types of payments will Fortumo's platform support beyond digital content?
What types of payments will Fortumo's platform support beyond digital content?
In addition to app store purchases and digital content, Fortumo's direct carrier billing platform also supports payment processing for financial services. This includes options such as topping up virtual credit cards or wallets, using a two-step charging method.
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