Fashion
Globe Telecom in the Philippines and the mobile payments company Fortumo have sealed a partnership to launch enhanced direct carrier billing in the country.
With this collaboration, over 52 million Globe customers will be able to use their mobile phones to make payments in various app stores, as well as for digital services and games.
Direct carrier billing, significantly increases the amount of users who are able to make online payments. In the Philippines, only 3% of Filipinos have access to a credit card while smartphone penetration has reached 40% and is forecasted to grow to 70% during the next two years.
With Fortumo and Globe, more people will be able to make payments online through carrier billing compared to bank-based payments.
Dan Horan, Globe senior advisor for consumer business said the continuous rise in smartphone penetration alongside the drastic adoption of the digital lifestyle has made more and more Filipinos dependent on their mobile devices. Customers continue to be on the lookout for a better mobile experience including conveniences such as making payments.
“With Fortumo, we will be able to provide our customers an improved experience by providing the convenience of making payments on any app store, including the in-app purchases,” said Horan.
In addition to digital content, Fortumo’s direct carrier billing platform also supports payment processing for financial services, such as topping up virtual credit cards or wallets. This is achieved through token-based, two step charging.
